Billion Dollar Advice: Have an Omni-channel Approach

I had an in-person conversation with a VP of Marketing at a billion-dollar company (yes, billion with a B), and he gave me this advice for scaling…

You have to do an Omnichannel approach ✅

However, the Omnichannel approach must be part of both marketing and sales.

As he pointed out, the sales and marketing teams can take similar or different approaches, but the point is that both teams have to adopt multiple channels.

Where most teams, especially sales, go wrong is only doing 3 main channels, which isn’t going to cut it ❌

The more channels you can leverage, even the uncommon ones, you’ll find more success.

Then you have to measure the success of each channel but even keep the lowest performing channel… Because it still exists for a reason 🤯

…Just because it’s not a top channel doesn’t mean it doesn’t work. It’s just not the basket you put all your eggs into (this was a huge learning moment for me)

So, if you’re in Sales or Marketing, leverage every single channel possible in this digital age and have a playbook to scale it.

My sales team currently leverages about nine channels right now.