Omnichannel ROI In 2024

My SDR team at Warmly just paid for itself for the rest of 2024 from all the sourced revenue that was closed in March...

I reviewed the deals we closed this month and here's the the break down of channels/ playbooks, ranking them from highest to lowest in terms of number of deals:

👉🏻 Chatbot (Warmly) #1
👉🏻 Email (some with Video) #2
👉🏻 LinkedIn #3
👉🏻 Tourial #4
👉🏻 Inbound Demo /Freemium #5
👉🏻 Conference #6

So here’s the takeaways here... Do an omni-channel approach.

The phones aren’t enough to cut it. Email on its own won’t do it. And not all conferences generate an great return on investment so you need to adopt an omnichannel approach that compliments each other.

This is how you win when it comes to outbound.

If you don’t believe me just review the data below. This a graph that analyzes each approach by channel on how we got our meetings booked over the past 10 months.